About
Animal Spirits is built on a track record — not a pitch deck. Every engagement draws on the same body of work: hundreds of integrations, platforms and licensing deals shipped for brands operating at the intersection of consumer attention and game economies.
Five years of putting brands inside the games their customers already inhabit — quick-service restaurants, luxury houses, sports apparel. We know what converts attention into revenue inside Roblox, Fortnite, Minecraft and beyond, because we've shipped it.
Custom AI and data systems built for brands that wanted to own their player insight — not rent it from a platform. Each one self-learning, each one tuned to a category, each one still compounding value for its owner.
From negotiation to launch, we've structured and executed more than a hundred IP and licensing deals across gaming and entertainment. We know the legal terrain, the platform politics and the deal mechanics that protect your brand and your margin.
How we work
We work with a small number of partners at a time. Every engagement is structured around aligned outcomes — revenue shares and incentives tied directly to your results. We don't win unless you do.
A senior team of game integration specialists, AI data scientists and business strategists. No juniors. No outsourcing. Strategy and execution under one roof, until your first loop is live and learning.
In 15 minutes, we'll show you where your audience is spending, how much revenue you're leaving on the table, and whether we're the right fit for each other.
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