Attraction 5 · Games & interactive
WhoamItoday
Three short games. A different you, every day. Discover what your choices reveal.
Explore project →Admit oneNo. 001
Animal Spirits is an IP venture studio.We turn brands and entertainment properties into self-sustaining IP businesses.
Your brand or story stops being a cost you fund and becomes a business that funds itself, earning from licensing, products, distribution and productions.
Start a conversationLicensing. Distribution. Business development. Production. Games. One team.
Portfolio
Selected work
Attraction 5 · Games & interactive
The Producer’s Gauntlet
Manage $1.5M through nine production decisions and discover which film survives.
Explore project →Admit oneNo. 002
Attraction 7 · Publishing & music
TELEVAK
A 24/7 music video channel celebrating the music video as art.
Explore project →Admit oneNo. 003
Our view
Most IP is built backwards. The film or the brand gets finished, then someone goes looking for an audience.
We build it with the audience. They help shape the story, the products and the experiences, and the business grows with them.
Built this way, a property earns on its own, and we partner on what we build so we create value alongside you.
We call it an IP theme park: one world with many ways in, because fans don't all want to engage the same way.
Who we work with
We build the park around your core business.
Culture & entertainment
Is your property more than a single release?
We set it up as its own business from day one, then build it out: licensed, distributed, produced and played.
Hospitality & brands
Could your brand become a world?
We start with a deal that takes it beyond the core (new products, partners, markets) and see how far it can go.
The foundations
What every IP business needs
A property becomes a business when six things are in place. We build all six.
Story
The world, characters or brand truth people connect to, developed so it can travel across formats.
Team
The creators, operators and partners who run it.
Business
The model, revenue streams and plan that make it profitable.
Legal
The entity, the rights and the agreements that protect the IP and make it licensable.
Tech
The systems that deliver it, track it and connect it to its audience.
Community
An audience of participants who help shape it, come back and bring others.
The attractions
Many ways in.
Fans don't all want the same thing. Some want to watch, some to play, some to collect, some to visit, some to eat. Each of these is an attraction, and each is a way for the property to earn.
- 1LicensingNew products, categories and territories.
- 2DistributionNew audiences, platforms and markets.
- 3Business developmentPartnerships, collaborations and extensions.
- 4ProducingFilm, series, products and experiences.
- 5Games & interactivePlayable formats that build and hold an audience.
- 6Merchandise & consumer productsThe brand in people's hands.
- 7Publishing & musicBooks, comics, soundtracks and catalogues.
- 8Live & hospitality experiencesVenues, events, pop-ups and residencies.
- 9Food & beverageBranded products and partnerships.
- And every other attraction the property can support.
Map not to scale. More attractions opening.
Experience
Built by people who have run and listed public companies in retail, consumer brands, hospitality, and food and beverage, and who have spent their careers in licensing, brand and IP strategy, and film and TV finance and distribution.
How we work with you depends on what the property needs. It starts with a conversation.
Information booth